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Webindaweb view on Pay per click and cost per click


Pay Per Click shortly called as PPC and it is also called cost per click that is CPC is an advertising techniques used over an Internet to get traffic or visits to the websites. It is a process that an advertiser pays to the hosting service when the visitors click on the ad. Through search engines, an advertiser normally bid on relevant keyword phrases to the target market sell place. Generally websites content charge a permanent price per click instead of using a bidding or auction system. Pay per click promote ads by visual displayed related to the websites content that agreed to display the ads. Apart from these the approach of pay per impression is slight different that is the methods used in the television and also in the newspaper advertising.


The websites that use PPC ads through search engine adsense will display an ad when a keyword is exactly related to the list of keywords from the advertiser otherwise a content site will displays relevant content. This type of ads is called sponsored links or sponsored ads and appears right side of the search results or it will show above the organic results on search engine results pages. Can choose anywhere in the search engine results page by web developer chooses on a content site.


Cost Per Click


There are two most important techniques to establish the cost per click is flat rate and supply base. Both similarly same, the advertiser must take into account of the potential value of a clicks from the particular source and the targeted source. This value is depends on the type of entity the advertiser expects to receive a visitor to the site and that the advertiser can get visits from the source that is general revenue otherwise both short term and long term. As with other forms of targeted advertising is key, and the factors that often play on PPC campaigns include the interests of the target that is generally defined as a search term, which entered into a search engine, or the contents of a page are sailing, to for example, to buy or not, location that is geographic targeting, and the date and time of entry.